With Yelp Audiences, ads don’t have to lead consumers back to Yelp’s platform, making it more useful for digital marketers in more verticals. 'For years, advertisers have wanted to make more meaningful connections with consumers and Yelp's unmatched data allows us to support that,' Yelp’s senior vice president, Tom Foran, told Business Wire. Its key difference with Yelp Audiences is that clicking on ads shown on the Yelp Audience Network takes users to the advertiser’s Yelp business page. Yelp Audience Network: Yelp has a similar platform, Yelp Audience Network, which enables advertisers to run ads on third-party sites.

Measuring performance: Ads on Yelp Audiences are displayed in a way digital advertisers and clients can receive regular updates on advertising metrics, with reports and insights that offer a summary of a marketing campaign’s overall performance.The targeting based on Yelp users’ activity includes search, delivery and takeout actions, search filters, and category interests. Behavior-based targeting: Yelp has partnered with demand-side platforms (DSPs) to deliver ads to its users on third-party sites, apps, and video streaming services (through CTV).Here’s a quick look at how can digital advertisers can use Yelp Audience platform to reach Yelp users off the platform: With Yelp Audiences, digital marketers can reach consumers on the Yelp platform based on behaviors and purchasing intent displayed on Yelp, with audience segmentation based on aspects such as search terms, category interest, and leads. The launch of Yelp Audiences began when KitchenAid, a culinary appliances company, worked with Yelp in May 2021 to deliver off-platform ads that encourage consumers to eat at women-owned restaurants in their local markets as a part of their ‘A Woman’s Place’ campaign. Yelp Audiences offers an opportunity for location-based, direct-to-consumer, and online advertisers to reach Yelp’s high-intent audience during all stages of the buying cycle. Launched in July 2021, Yelp Audiences was introduced as a platform to help advertisers connect with consumers across the web based on Yelp search activity. With that in mind, let’s take a deeper look at other digital channels available online – particularly Yelp and Microsoft Ads, and how they can help your marketing campaigns reach a wider audience network. Of course, we are not suggesting that you ignore these platforms, but rather that you consider all the platforms or apps available online and then decide which strategy fits your marketing objectives best. Statista reports that Google accounts for 90.46% of all search engine markets worldwide while Facebook currently has 2.5 billion active users. There is no doubt that both platforms are essential for reaching your online audience. Granted, Facebook and Google are vital to your overall digital marketing strategies. In other words, not relying only on widely-used media channels Facebook and Google to run your multi-platform advertising campaigns. To drive conversions and gain loyal customers, your local business needs to integrate an omnichannel marketing strategy and take advantage of all the digital platforms that are currently available online. You need to meet their increasingly high expectations and personalize your advertising to gain their attention more effectively. If you are a marketer, this means being where your consumers are is a necessity. In today’s digital world, consumers are becoming more connected and tech-savvy than ever before.

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